Zevia Beats Beverage Majors to National Distribution of First Stevia Diet Soda Alternative

Zevia Beats Beverage Majors to National Distribution of First Stevia Diet Soda Alternative

Seattle, WA (Vocus) May 21, 2008

Zevia LLC (http://www.zevia.com)] announced today that its carbonated Zevia® product containing the natural herb stevia has reached nationwide distribution. With four flavors in stores now, Zevia beat the major beverage brands to grocery store shelves across the nation, offering the first all-natural zero-calorie alternative to artificially sweetened diet sodas.

Citing the Coca-Cola Company’s partnership with food giant Cargill to develop Truvia, a stevia derived sweetener intended for use in beverages and food, the mainstream beverage industry has awakened to consumer anxiety about artificial sweeteners targeting stevia as the answer. But as Truvia announcements ring out hailing the sweetener’s eventual release, Zevia is ahead of the game with a finished product readily available nationwide offering consumers what they have been craving in the way of a thirst quenching, carbonated product utilizing the well known benefits of pure stevia.

“Because Zevia is the first and only zero-calorie brand that can claim to be truly all-natural, the company has been able to rapidly expand onto the shelves of high profile retailers,” says Jeff Taylor, Zevia’s national sales manager. “Fortunately for us, attaining shelf space hasn’t been an issue as much as getting Zevia there fast enough to meet demand.”

Some of the current retailers include Los Angeles’ Bristol Farms, Washington state’s QFC (a Kroger division), PCC and Metropolitan Markets, San Francisco’s Mollie Stone’s Markets and Dallas’s Central Markets to name a few. Retail doors carrying Zevia will increase to well over 1500 in June when committed retailer accounts come online, especially on the East Coast.

About Zevia

Zevia is an all-natural zero-calorie alternative to diet sodas available in four flavors (Natural Cola, Natural Lemon-Lime Twist, Natural Orange, and new Natural Ginger Root Beer) and packaged in 100% recycled aluminum cans. Zevia is sold in health food and specialty grocery stores nationwide with new stores added daily.

Zevia contains stevia, an herb native to South America rain forests that is many times sweeter than sugar. For centuries, tribes there used stevia as a sweetener in native foods and medicinal teas. Now poised to have an important impact on the U.S. food industry, stevia is widely accepted as an alternative to sugar and artificial sweeteners and readily available in health food and major grocery stores.

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