Wellness Industry Veteran Robert Craven Named CEO of Megafood and Innate Response

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Wellness Industry Veteran Robert Craven Named CEO of Megafood and Innate Response

Robert Craven

Derry, NH (PRWEB) June 28, 2011

BioSan Laboratories, Inc., producers of MegaFood™ and Innate Response™ premium whole food dietary supplements, announced today that Robert Craven has been named the company’s chief executive officer (CEO). Former president Carl Jackson will remain on BioSan’s Board of Directors.

Craven brings more than two decades of business management and marketing experience to MegaFood and Innate Response. His work as president & CEO of New Organic Ventures and NewOrganics was noted throughout the natural products industry as he led the organic ingredients distributor to double its growth in just two years. Craven is former president & CEO of dietary supplement company Garden of Life, which was recognized by Inc. magazine as the 14th fastest-growing private company in America during his tenure.

Craven’s experience also includes sales and marketing positions at Proctor & Gamble, Boston Scientific and The Hackett Group.

“Robert is the right management and marketing expert to help grow MegaFood and Innate Response to a new level of prominence. Our retailers can benefit from his in-depth experience with the natural products customer, our employees will be inspired by his passion for the industry, and his understanding of the science behind our supplements will resonate with healthcare practitioners,” said Carl Jackson. “He has a proven track record and a stellar reputation in the natural products community. We are thrilled to welcome Robert aboard.”

Craven earned a bachelor’s degree in business from the University of Florida and an MBA from Florida International University.


Founded in 1973, BioSan Laboratories produces and distributes the premium supplement brands MegaFood and Innate Response for the retail and professional health industry respectively. The company purchases ingredients from a network of U.S based Farm Fresh Partners, selling a wide variety of dietary supplements for various health needs. The company also supports a number of community outreach missions that promote healthy lifestyles and build awareness of organic foods and sustainable living. For more information, visit http://www.megafood.com or http://www.innateresponse.com



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