Simply Retail Begins Construction on Two New Stores for Aurora Health Care in Milwaukee, Wisconsin

Simply Retail Begins Construction on Two New Stores for Aurora Health Care in Milwaukee, Wisconsin

Minneapolis, MN (PRWEB) October 4, 2007

Simply Retail, Inc. is in the in the early construction stage with their client Aurora Health Care in Milwaukee, WI. These two new stores will bring the total number of stores that Simply Retail has rolled out across the country to 34, with 18 currently open and running. After conducting a Retail Discovery, a retail feasibility study for Aurora’s flagship hospital, St. Luke’s Medical Center, Simply Retail recommended multiple new stores to support the needs of patients, visitors and staff. One of the stores that they are moving forward with is a 2,408 square foot flagship store. This store will feature products which are specific to Aurora’s Centers of Excellence. The main focus will be in the areas of orthopedics, neurology, diabetes, senior care and general health and wellness products. The second store, The General Store at St. Luke’s, will be 357 square foot and offer a variety of products and services including prepared foods, snacks, light groceries and other sundries.

Over the past nine years, Simply Retail has created retail opportunities for hospitals across the nation. The scope of work and planning includes hospitals, medical office buildings, ambulatory care centers, medi-spas, fitness centers and rehabilitation facilities. To support the elements of these broad-scale business plans, Simply Retail has an alliance with a nationally recognized retail/healthcare architecture firm, and has developed an in-house design department that creates detailed design elements customized to each client. Simply Retail also has forged partnerships with POS vendors, concierge services as well as healthcare developers.

About St. Luke’s Medical Center Aurora Health Care:

A not-for-profit Wisconsin health care organization was created around a single idea: There is a better way to provide health care. The 26,000 people of Aurora are working together to give people better access, better service and better results than they can find anywhere else. Aurora’s focus is clear in striving to promote healthy living, preventing illness and providing state-of-the-art diagnosis and treatment, whenever and wherever they can best meet people’s individual and family needs.

About Simply Retail:

Simply Retail was formed in 1994 and is the nation’s leading provider of Healthcare Retail. Based in Minneapolis, Simply Retail is a retail consultancy and management company with expertise in both retail planning and implementation. Simply Retail integrates retail operations with patient care through customized Retail Systems. For more information, please contact Anni Davis, vice president of corporate communications at 612 659-8200, ext 23 or visit the Simply Retail website at


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